National Student Advertising Competition

The National Student Advertising Competition is sponsored annually by a national advertiser who provides a product case study. Student Chapters in each district develop complete marketing campaigns for competition on the district level. Winners at the district level go on to compete for the National Awards at the AAF National Conference.

Distrct 3 is committed to financially assisting and maintaining a high level of support to AAF College Chapters, AAF National Student Competition Teams, and advertising students in general. For more information about our efforts, click here to read about our Advertising Education Sponsor (AES) program.

2010 NSAC

April 23-24, 2010 at the Crowne Plaza Hotel in Charlotte, NC

The AAF District 3 National Student Advertising Competition (NSAC) will be held on Friday, April 23, 2010. The national client this year will be State Farm Insurance.

Please check back soon for more information.

2009 NSAC

The AAF Third District National Student Advertising Competition (NSAC) was held on Friday, April 24, 2009 at The Crowne Plaza Hotel in Charlotte, NC. The national client this year was THE CENTURY COUNCIL, which is a non-profit organization funded by distillers and beer manufacturers. The case study challenged the students to create an ad campaign which targets binge drinking among young people, both on and off college campuses in an effort to raise awareness of the dangers of heavy alcohol use. This is the first year the AAF has utilized a cause-marketing challenge, and the results proved to be very interesting!

First Place - University of Virginia
Second Place Tie - University of NC and Washington & Lee
Fourth Place - University of South Carolina

UVA will continue on to the National Competition on June 4-6 in Arlington, VA. There, they will compete against 16 other district winners for the grand prize. Jack Lindgren is the advisor for The University of Virginia, which has placed first many times at the district level and has also won first, second and third place at National on several occasions. Third District AAF is very proud of all of its competing schools, and would love to see more colleges become competitors. For more information on starting a college chapter, please contact the Third District NSAC Coordinator, Gail Williams at gail.williams@morris.com or visit the AAF website www.aaf.org and click on "Education". A free booklet titled "Starting a College Chapter" is available from the AAF.

The UVA Team

Participating Schools for 2009
Appalachian State University
Liberty University
Radford University
University of North Carolina at Chapel Hill
University of South Carolina
University of Virginia
Wake Forest University
Washington and Lee University

2008 NSAC

April 24-26, 2008 at the Crowne Plaza Hotel in Charlotte, NC

AOL, a global leader in Web-based businesses, was the 2008 NSAC sponsor. The case study was distributed to AAF college chapters in September.

The University of Virginia placed THIRD in the nation at the June AAF National NSAC competition in Atlanta, Ga. They also won the very first Getty Images Award for best use of Getty images in their plans book.

The 2008 District 3 winners were:
First Place: University of Virginia
Second Place: University of South Carolina
Third Place: Washington & Lee University
Fourth Place: University of North Carolina at Chapel Hill

The UVA Team: Left to right Kevin Knickerbocker, Carrie Petersik, Kristine Salm, Angela Johnson, and Katie Chapin.